1. Discovery & Research
I learn about your story, goals, audience, and competitors through a brand questionnaire, strategy call, and market research.
A deep understanding of your brand and the clarity we need to move forward with purpose.
Includes:
Brand questionnaire & strategy call
Market & competitor review
Gathering inspiration & reference material
A clear direction that’s rooted in your goals, not guesswork.
2. Strategy & Creative Direction
I define your brand’s mission, values, positioning, and tone of voice, then create a moodboard that sets the visual style.
A clear foundation and creative roadmap that ensures your brand is consistent and memorable.
Define mission, values, and positioning
Identify your ideal audience & tone of voice
Create a moodboard to set the visual style
A roadmap that ensures your brand is consistent and memorable.
3. Concept Development
I design logo concepts, select typography, create your color palette, and develop supporting elements like patterns or icons.
Strong, strategically aligned design options that reflect your vision and stand out in your market.
Design multiple logo concepts
Explore typography & color palette options
Develop supporting brand elements (patterns, icons, textures).
Design options that align with your strategy and vision.
4. Refinement & Feedback
You review the concepts and share feedback. I refine and polish the chosen direction until it feels right.
A visual identity that you feel confident and proud to launch.
Gather your feedback
Make refinements and polish details
Finalize the design elements
A visual identity that feels exactly right for your brand.
5. Final Delivery
I package all logo files, brand assets, and your style guide for print and digital use.
Everything you need to present your brand consistently across every platform.
Deliver logo files in all formats (print & digital)
Provide your color palette, fonts, and brand assets
Supply a comprehensive brand style guide
Confidence to use your brand consistently across every platform.
6. Optional Add-Ons
You can add packaging, social media templates, or launch support to complete your brand presence.
A fully equipped brand ready to go live in every channel.
Packaging, social media templates, and launch support are available on request.