Eira

Eira Skincare

Brand Strategy | Visual Identity | Packaging Design

A modern wellness brand inspired by Nordic nature

Challenge

Eira Skincare is a modern wellness brand dedicated to nurturing the skin with nature’s purest ingredients, inspired by the healing properties of Nordic botanicals.
When I started this project, I wanted the brand to instantly feel pure, calm, and trustworthy while still appealing to a modern audience. The challenge was to balance minimalism with warmth—ensuring the brand didn’t feel too clinical but still kept a premium, clean aesthetic.

Solution

I created a brand identity and packaging system that feels fresh, natural, and elegant.

Color palette: Soft neutrals paired with muted botanical tones to reflect purity and nature.
Typography: Minimal sans-serif type for a modern touch, combined with subtle serif accents for sophistication.
Layout: Clean compositions with plenty of white space, letting the product and story breathe.

The design reflects the Nordic-inspired values—simplicity, nature, and trust—while remaining flexible across different product lines

Process

Research & Inspiration
I explored Nordic landscapes, traditional herbal remedies, and modern skincare branding trends to find a visual language that felt authentic and unique to Eira.
Concept Development
I sketched packaging ideas, tested different placements, and experimented with muted vs. vibrant botanical colors to find the right tone.
Refinement
I fine-tuned the typography hierarchy, adjusted label spacing for legibility, and ensured the brand elements worked across bottles, tubes, and soap packaging.
Finalization
I prepared print-ready files, mockups, and brand usage guidelines so the visual identity could be applied consistently across marketing and packaging.

Impact

A refined presence
The brand now reflects the purity, simplicity, and elegance that Eira Skincare stands for, making it instantly recognizable and trusted.

A ready-to-use system
From packaging templates to consistent brand elements, Eira Skincare now has a complete set of assets that can be applied seamlessly across products and marketing.

An emotional connection
Every design choice was made to help customers feel a personal connection to the brand’s natural and holistic values.