CITY OF ABBOTSFORD – TOURISM & ECONOMIC DEVELOPMENT DEPARTMENT
Tourism Branding | Visual Identity | Marketing Campaign
Discover Abbotsford: Fields of Growth and Adventure is a campaign designed to position Abbotsford as a hub where agriculture, adventure, and urban life seamlessly converge. Highlighting its rich agricultural heritage, outdoor recreation, and economic potential, the brand showcases Abbotsford as a key business and tourism destination within the Fraser Valley.
Project Goal:
To build a vibrant and engaging brand that attracts tourists and entrepreneurs alike, emphasizing Abbotsford’s natural beauty, economic opportunities, and balanced lifestyle. The design will reflect a city where growth, adventure, and opportunity thrive together.
Adventure Playground Activities
Produce Markets & Wineries
